Maximizing marketing mileage in airline and automotive industries

Travelers and car owners are increasingly vigilant about how their data is collected and used—and they expect personalized, relevant experiences delivered on their own terms. At the same time, evolving privacy regulations are placing tighter restrictions on how airlines and automotive organizations can activate data, creating both new challenges and opportunities. In this environment, trust has become the ultimate differentiator. Earning and sustaining that trust depends on strong consent and preference management capabilities that are secure, seamless, and adaptable. In this ebook, experts from OneTrust and Deloitte & Touche LLP explore the critical components of a consent-driven data model and how it creates measurable value for airline and automotive organizations. You’ll learn how to tailor consent strategies across personas, channels, business lines, and marketing technology ecosystems—enabling compliant personalization that builds loyalty and drives growth.